Shea Butter Babe is a new, Black, women-owned small business. Through conversations with the owner and independent research of other similar wellness and beauty brands, I crafted a strategy that highlights self-care, pride in organic skincare as well as natural skin-tone, while educating consumers about the ingredients.
While waiting for original, aesthetic photos of the products, I created graphic visual representations of the products using Adobe Illustrator, Adobe Photoshop, and Canva.
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