Olivia Blackwell
Integrated Marketing · Account Management · Client Strategy
Client-focused integrated marketing professional with 6+ years of experience acting as a strategic advisor for consumer brands and membership organizations. Proven ability to develop marketing strategies, oversee creative briefs, and manage complex multi-stakeholder campaigns from initial concept through final execution and measurement. A trusted client partner known for building strong relationships, presenting ideas with clarity and persuasive impact, anticipating obstacles, and translating consumer insights into bold, effective strategies.
Education
Master's, Integrated Marketing Strategy
Northwestern University
GPA: 4.0
Strategic Process · Strategic Creativity · IMC Leadership · Financial Accounting · Marketing Research · Marketing Strategy · Marketing Metrics · Social Commerce Strategy · Customer Value Innovation · Marketing in the Age of AI
Bachelor's, Marketing
New York University
Magna Cum Laude
Career Overview
Culture One World
Integrated marketing agency focused on multicultural and purpose-driven brands
Account Supervisor
2024 – Present
Served as strategic advisor to executive leadership across brand strategy and omnichannel campaign execution (partnerships, media, social, experiential, and influencer). Promoted from Account Executive to Account Supervisor in 18 months (vs. 4–5 years), recognized for strong client leadership and operational excellence.
Client: Accounting+ · Gen Z career awareness initiative↗ Case Study
- Developed integrated marketing strategies across media, social, experiential, partnerships, and influencer — delivering +59% YoY paid impressions, +86% website traffic, and +75% conversions.
- Managed project scope across 15 internal team members and 30+ external partners, maintaining timelines, project plans, and budgets to ensure flawless execution.
- Drove +84% YoY growth in returning users by applying campaign learnings across touchpoints; accountable for cost estimation and quality assurance.
- Presented new ideas and innovative approaches to client business challenges through clear, persuasive communication — building client appetite for bold, untested creative concepts.
Client: Cntrl+ · Women's wellness brand↗ Case Study
- Developed creative briefs and provided meaningful feedback throughout the creative process, shaping messaging frameworks and go-to-market strategies across channels.
- Built a full-funnel integrated creative framework across Google, Meta, and TikTok aligned to category storytelling and performance goals.
Client: MOOV · Physician-owned wellness clinic
- Spearheaded category, competitive, and consumer research to build a cultural heat map and uncover an ownable white space to inform a high-impact marketing strategy.
Client: AARP · Largest U.S. non-profit for individuals 50+↗ Case Study
- Facilitated development and delivery of experiential activations, coordinating logistics, programming, and vendor support — delivering events that exceeded attendance projections by 2x.
- Built a strategic framework mapping short- and long-term brand opportunities and competitive threats, driving forward-thinking brand priorities.
Account Executive
2022 – 2024
- Directed website strategy and editorial development, generating 1M+ engagements and increasing average time on site by +110%.
Friends of the Children NY
National nonprofit organization supporting long-term youth mentorship
Marketing Specialist
2021 – 2022
Served as the sole marketing and communications lead, reporting directly to the Executive Director and Director of Development.
- Applied strategic frameworks including SWOT analysis to evaluate past marketing initiatives and develop upper-funnel objectives that created measurable value for all stakeholders.
- Developed brand storytelling and donor recognition campaigns that strengthened sponsor and mentor engagement and drove continued program support.
- Restored and managed email marketing campaigns to 5,000+ contacts, achieving a 30% open rate through consistent, targeted communications.
- Produced 20+ organic social and email creative assets using Adobe Creative Suite, maintaining brand consistency across all channels.
- Generated donation growth that funded two new mentor hires, four new mentee enrollments, and a new program office through integrated social and email marketing strategies across three fundraising events — producing more than $500,000 in total donations.
Leadership & Community
Project Beauty Expo
Experiential agency supporting Black beauty and wellness entrepreneurs
Volunteer
2022 – 2023
- Developed a culturally resonant organic social content calendar reflecting the real challenges and opportunities facing Black women beauty and wellness entrepreneurs.
- Activated community-led tools and resources to extend engagement beyond live events and foster long-term connection.
Skills & Software
Data & Research
Analysis, agentic AI, insight generation, survey design, data storytelling
Qualtrics
R Studio
Strategy & Management
Client advisory, integrated marketing strategy, creative brief development, presentation development
Canva
Google Suite
Microsoft Suite
Productivity & Collaboration
Project management, budget oversight, stakeholder coordination, status reporting
Monday
Digital Marketing & Content
Campaign management, omnichannel execution, brand measurement, content strategy
Sprout Social
Hootsuite
Adobe CC
Sprinklr
